‘Build it and they will come’ – is the worst marketing advice ever! Please don’t write a book and expect loads of book sales it just doesn’t work like that. But there is a way that your book can market itself. Let me explain… Modern marketing is about content! Put simply you need to...
5 Step Course Creation Plan for authors Here is an easy-to-follow 5 step creation plan designed specifically for authors that want to create a digital course that sells. As an author you have three major advantage over other course creators; You already have great contentYou’re already a...
Interview: John Williams I am delighted to have the best-selling author of ‘Screw Work Let’s Play’, and ‘Screw Work Break Free’ – John Williams (no relation) with us… We focus on Business Investigation. John reveals this 5 key elements to test your business...
At risk of stating the obvious, deeper engagement is better! I was recently asked a question about which data metric is best for monitoring ‘engagement’. In truth we can’t, but what we can do is measure interactivity. The 7 best metrics (high-level) to monitor interactivity for...