What is the best way to market your book?

Book marketing

‘Build it and they will come’ – is the worst marketing advice ever! Please don’t write a book and expect loads of book sales it just doesn’t work like that. But there is a way that your book can market itself. Let me explain… Modern marketing is about content! Put simply you need to...

It’s better deeper…


At risk of stating the obvious, deeper engagement is better! I was recently asked a question about which data metric is best for monitoring ‘engagement’. In truth we can’t, but what we can do is measure interactivity. The 7 best metrics (high-level) to monitor interactivity for...